If you’re not a Serenata Beach Club member, now is a great time to consider a membership! Why? Because New Year’s Day at the club will be filled with delicious food and shivering swimmers!

From 10 a.m. to 2 p.m. the club will be serving a Breakfast Buffet complete with omelet station, smoked salmon display, waffles, bacon, sausage, biscuits and gravy, fruit, assorted pastries and beverage specials. Adults are $16.95, ages 6-12 are $7.95, and ages 3-5 are $4.95. Advanced reservations are recommended so call Serenata at (904) 823-3368 ext. 221 or email reservations@serenataclub.com to reserve your spot.

At 10:30 a.m. on New Year’s Day, Serenata will host a Polar Bear Plunge in the Atlantic Ocean! All member ages are welcome to participate, so plan to join in the fun with an invigorating dip with the other polar bears!

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This month, Davidson Realty’s marketing team is back in Ponte Vedra Beach at Serenata Beach Club with Serenata’s Membership Director Jen Jones discussing the private beach club’s membership opportunities as well as the wide array of activities they have going on all year round. Check out the video above as Jen explains the membership options and a sample of their activities for children and adults!

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